Free major festivals feel pressure on bottom line

By Alison Taylor

Muni looks for sponsors for its events’ program
by Alison Taylor
It may be time to take a tough look at the economic realities facing Whistler’s World Ski and Snowboard Festival and accept facts: Putting on massive free outdoor festivals doesn’t add up like it once used to. So says the behind-the-scenes force of the WSSF, Sue Eckersley, who for years has produced the 10-day end-of-season April bash through her event management company Watermark Communications and who, in more recent years, has been scavenging for a WSSF title sponsor and other sponsors to keep the mainstay iconic event in Whistler alive.…

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Source:: Pique Newsmagazine

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November 12, 2014