The Alpine Club of Canada adapts to the social-media-fuelled popularity of picturesque huts

By Joel Barde
Designated ambassadors are ‘more or less custodians for the hut—(and) for people,’ says organization

The power of social media to popularize backcountry locations is well known at this point, with many pointing to Joffre Lakes Provincial Park and the many people who have learned of it via Instagram as a prime example. Like some picturesque parks, certain backcountry huts are now grappling with an influx of new visitors—and a host of attendant issues they can cause.…

Source:: The Alpine Club of Canada adapts to the social-media-fuelled popularity of picturesque huts

• Whistler News

May 7, 2019

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