The slow, avoidable decline of Tim Hortons

By Brandon Barrett
With big losses and its CEO stepping down, coffee chain needs to go back to its roots to regain Canadians’ trust

There is perhaps no brand more synonymous with Canada than Tim Hortons.
Through a straightforward, unfussy menu, a plethora of community initiatives, and a savvy marketing strategy that played on national pride and nostalgia, over the years, the brown-and-red brand nestled into Canucks’ consciousness in a way that few other companies could muster.…

Source:: The slow, avoidable decline of Tim Hortons

March 14, 2020

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