Rocky Mountain Underground bringing its ski shop-taproom concept to Whistler

By Brandon Barrett
Upper Village location will be a ski shop/café by day and cocktail bar and event space by night

The concept of “experience-based retail” has stuck with Mike Waesche since he first heard the term some years ago—so much so, that it forms the basis of Rocky Mountain Underground, the ski manufacturer-turned-coffee-shop-and-taproom. “Even though we were building skis before beer, and that was how we started, it was kind of this natural extension to have them in that same space,” Waesche explained.…

Source:: Rocky Mountain Underground bringing its ski shop-taproom concept to Whistler

• Whistler News

November 3, 2019

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