New book provides a deep dive into the ‘new normal’ for the ski industry

By Joel Barde Ski Inc. 2020 charts the rise of Alterra Mountain Company as a competitor to Vail Resorts

A new book from a former U.S. ski resort executive takes a deep dive into the succession of business deals that has led to the modern ski industry, where mergers and acquisitions and multi-resort pass offerings are the name of the game. When Chris Diamond’s first book, Ski Inc., was released in December 2016, Vail Resorts was the dominant player in the industry.…

Source:: New book provides a deep dive into the ‘new normal’ for the ski industry

• Whistler News

October 9, 2019

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