How tech is changing the way tourism hotspots are marketed

By Brandon Barrett
DMOs like Tourism Whistler use troves of online data to create highly personalized, targeted ads

As travellers around the world increasingly move to online booking platforms, the way tourism destinations market themselves has undergone a transformational shift, with highly personalized, targeted messaging replacing more traditional forms of advertising. “The world of travel and travel marketing has really changed a lot, even in the five years I’ve been in this role,” said Destination BC CEO and president Marsha Walden, addressing a Whistler Chamber of Commerce luncheon last month.…

Source:: How tech is changing the way tourism hotspots are marketed

• Whistler News

August 8, 2019

Comments are closed.