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Aunt Jemima to be rebranded due to ‘racial stereotype’
By Elana Shepert/ Vancouver is Awesome
“We acknowledge the brand has not progressed enough to appropriately reflect the confidence, warmth and dignity that we would like it to stand for today”
Aunt Jemima, one of the long-time brands of The Quaker Oats Company, a subsidiary of PepsiCo, Inc., has announced it will remove the image of Aunt Jemima from its packaging and change the name of the brand. The company notes that products without the Aunt Jemima image will begin to appear throughout Q4 of 2020.…
Source:: Aunt Jemima to be rebranded due to ‘racial stereotype’
June 17, 2020
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